A surprise on the label

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11% of consumers have confirmed that their favourite brands provide them with surprises / free gifts. According to DMA Report “Talking the consumer’s language: retail”, even 47% of the respondents would like to get surprises. (Source www.dma.org.uk).
Scratch-off label is one of the ways to create a surprise. Text and graphic elements can be hidden / scratched off on flexo-printed labels.

The gap between the expectations of consumers about the distinctive character of the brand and the actual behaviour of the brands is perhaps the greatest. Therefore, the ability to surprise the consumer, to show the product’s exclusivity could be an effective means of attracting consumers.