Touching strengthens the emotional bond with the brand

PRODUCT l ORDER A SAMPLE

Soft touch

by flexo-printing

Sand & Wet touch

by flexo-printing

Paper touch

by flexo-printing

Seven out of ten consumers opt for products whose packages have a soft touch effect – the results of the neurological study of emotional impact are shared by Taghleef Industries (Labels and labeling, ISSUE #6, 2016 December – January of 2017).
The emotional bond with a product or brand can be enhanced by tactile labels. Depending on the design of the label, the purpose of the product, its target groups, the effects of soft touch, paper, sand or water are produced by flexo-printing.