Flexible 
packaging  Flexible 
packaging Flexible
packaging
 Self-adhesive  
labels  Self-adhesive  
labels Self-adhesive
labels
Wrap-around 
labels Wrap-around 
labels Wrap-around
labels
IML 
labels IML 
labels IML
labels
Aluminium 
foil lids Aluminium 
foil lids Aluminium
foil lids
 Sticky  
label blanks  Sticky  
label blanks Sticky
label blanks
 Ticket   
rolls  Ticket   
rolls Ticket
rolls
 Labellers   
and applicators  Labellers   
and applicators Labellers
and applicators

Unique

Engagement through personalization

Personalized labels allow matching the products to individual customers’ hobbies, interests, personal and external features. The product or brand which a person can identify with absorbs them more, encourages them to share their experiences and stories. Thus, product personalization becomes a perfect tool to create experiantial packaging, to shape products and to build brand advocates. Digital variable data printing SmartStream Mosaic grants the possibility to personalize products. This algorithmic design allows creating an endless number of unique personalized labels during their printing process. 

Case study

Intention
To create unique WATER for unique customer - personalized water labels to represent activities and goals of label and packaging manufacturer Aurika. One of the main company goals is to stimulate creativity and to develop technological solutions for the realization of unique design ideas. 
Solution
Inspiration and creativity occured in the place where it was expected the least. Printing inks waste tanks appeared to have artistic value and were captured in photos. Photos inspired the main idea of label graphic design - imitation of stroke on canvas. We chose passive colors photo for still water and active colors photo for carbonated water series. In order to personalize each bottle we used automatic algorithm which generates all unique designs during the print run. Our design and raw materials idea was to conform to the principles of sustainable environment. We used minimum quantity of recyclable raw materials.
Result
2 products: personalized still and carbonated water. Algorithm automatically generated unique color patterns from inks waste photos. Consumer engagement is enhanced by the sensation - a tactile "wet-touch" effect. Labels are printed in 21 language to address company customers from different countries. 
Technologies
Digital variable data printing ( Mosaic design ), multilayer printing technology for opaque graphics on transparent film, tactile "wet-touch" and silk-screen printing effect. 
Sustainability
Only 1 label used to mark a bottle instead of 2 labels. Label raw material contains wash-off adhesive. The product participates in the returnable packaging system.
Digital variable data printing SmartStream Mosaic grants the possibility to personalize products. This algorithmic design with the help of automation allows creating an endless number of unique personalized labels during their printing process.

How inks waste was converted into creative design? Check the backstage >>
Personalized labels allow matching the products to individual customers’ hobbies, interests, personal and external features. The product or brand which a person can identify with absorbs them more, encourages them to share their experiences and stories. Thus, product personalization becomes a perfect tool to create experiantial packaging, to shape products and to build brand advocates. Digital variable data printing SmartStream Mosaic grants the possibility to personalize products. This algorithmic design allows creating an endless number of unique personalized labels during their printing process. 

Case study

Intention
To create unique WATER for unique customer - personalized water labels to represent activities and goals of label and packaging manufacturer Aurika. One of the main company goals is to stimulate creativity and to develop technological solutions for the realization of unique design ideas. 
Solution
Inspiration and creativity occured in the place where it was expected the least. Printing inks waste tanks appeared to have artistic value and were captured in photos. Photos inspired the main idea of label graphic design - imitation of stroke on canvas. We chose passive colors photo for still water and active colors photo for carbonated water series. In order to personalize each bottle we used automatic algorithm which generates all unique designs during the print run. Our design and raw materials idea was to conform to the principles of sustainable environment. We used minimum quantity of recyclable raw materials.
Result
2 products: personalized still and carbonated water. Algorithm automatically generated unique color patterns from inks waste photos. Consumer engagement is enhanced by the sensation - a tactile "wet-touch" effect. Labels are printed in 21 language to address company customers from different countries. 
Technologies
Digital variable data printing ( Mosaic design ), multilayer printing technology for opaque graphics on transparent film, tactile "wet-touch" and silk-screen printing effect. 
Sustainability
Only 1 label used to mark a bottle instead of 2 labels. Label raw material contains wash-off adhesive. The product participates in the returnable packaging system.
Digital variable data printing SmartStream Mosaic grants the possibility to personalize products. This algorithmic design with the help of automation allows creating an endless number of unique personalized labels during their printing process.

How inks waste was converted into creative design? Check the backstage >>